Project: The Magic of Movies
Client: Disney & MediCinema
Deliverables: 90' Cinema Spot

Brief: Use Disney Studio’s future cinema releases to develop an impactful, adaptable, and emotional three-year campaign that raises awareness and support for the incredibly charity, MediCinema.

Solution: We came up with a magical, movable format that uses characters and scenes from upcoming Disney movies to shine a light on the positive effects big screen entertainment can have on children in long-term hospital care. We brought the magic of Disney movies into the hospital through the imagination of children in our heartwarming hero ad, supported by a strong social campaign. 

What we did: Concept, Scripting, Art Direction, Production, Post and Design

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