A CAMPAIGN WITH
ALL THE FEELS

Project: Cawston Press x Inside Out 2
Client: Cawston Press
Deliverables: 30' TVC + Social

Brief: Create a stunning 30" cinema spot that ignites awareness and excitement for Cawston Press Fruit Waters and Inside Out 2 in families with 5-12 yr old kids.

Solution: To celebrate both sides of the partnership, we wanted to match the natural goodness of Cawston Press to Inside Out 2’s emotional characters. So, we brought the cartons to life with beautiful animation, having them mirror the characters in the movie and react to the script in a fun, playful way.

What we did: Concept, Shoot, Production, Social, AV and Design.

The Shoot

Just as Cawston Press get the tastiest drinks with their own unique blend of natural water and fresh fruit, we at Feref get the best results using our unique blend of technical skills and creative vision. That’s why we set up our own stop-motion shoot to capture the cartons in all their glory and truly reflect the emotion each drink was representing.

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