ANOTHER CAMPAIGN
ALL WRAPPED UP

Project: Wrapped 2023
Client: Spotify
Deliverables: Social

Brief: Following the chart-topping success of our Spotify Wrapped social campaign in 2022, we were asked to remix the key beats to create an even bigger hit.

Solution: Spotify Wrapped has become a social phenom, with countless brands jumping on the bandwagon. So, our first stop was to make as much of their content, cool content. We created a Partnerships Social Toolkit for Spotify’s official partners to create their own official Wrapped posts.

We then used the Wrapped noise to celebrate other Spotify functions, like Blend, Your Top Song, Heart To Remind and AI DJ.

We even kicked off another FCB x Wrapped campaign, scoring more success with the star players and the interactive 'Whose Wrapped is it Really?' quiz.

What we did: Concept, Social Strategy, Design, Motion GFX, Content Management.

BARCELONA FC

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