Project: Wrapped 2022
Brief: Create a global social-first campaign to support 2022 Wrapped and promote Spotify’s partnership with Barcelona FC.
Solution: We tapped into Wrapped’s most talked about moments, cultural events and trending topics, to create fun and quirky content. From TV characters’ Top 5’s to footballer’s Guess my Wrapped. Our huge suite of lively assets has been a big hit with over 20 million views.
What we did: Concept, Social Strategy, Motion GFX, AV, Content Management
The Wrapped Newsroom
As well as being playful with playlists, we got reactive with Wrapped. Creating a newsroom for real-time interactions, conversations, and personalisation.
Basically, we got sociable on social.
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