THE LAST OF US
Project: The Last Of Us
Deliverables: Social Campaign & OOH Concept
Brief: Launch one of the biggest shows of 2023… the highly anticipated and Sky exclusive – The Last of Us.
Solution: Our epic social campaign harnessed fans of the game, excited a new audience and drove early anticipation. Highlighting the apocalyptic show’s key themes, we created intriguing, engaging and mysterious video content for Instagram, Facebook, Twitter, Reddit, Twitch and TikTok. And worked with top gamers and content creators.
Our concept for OOH was to mirror the revolutionary militia group featured in the series and spread the word by subverting (and spray painting) existing Sky outdoor placements with the Fireflies logo.
What we did: Concept, Social, Production, AV