LITTLE MOMENTS OF
EVERYDAY PLAY

Project: Play On
Client: Mattel
Deliverables: 30' TVC

Brief: Create Mattel’s first ever multi-brand TV ad, bringing together their iconic brands such as Barbie, Thomas & Friends, UNO, and Fisher-Price. Putting Mattel toys front of mind for both parents and kids.

Solution: From concept and casting to storyboarding and shooting, we created an ad that’s packed full of fun, just like Mattel toys. Capturing intimate, spontaneous and authentic little moments of everyday play that celebrate the fact that playtime is anytime, anywhere. Kids play creatively with the Mattel toys in their own ways... So however you play, Play On.

What we did: Concept, Shoot, Production, AV and Design

The Shoot

On the 2-day shoot, our 46 strong crew captured 6 brands, 15 scenes, 10 hero toys, 4 kids, and a baby, for a 30’ and 20' TVC.

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