Project: The Grey's Anatomy Calmbulance
Client: Disney+
Deliverables: 360 Activation

Brief: Create a 360 activation to support the Season 20 launch of Grey’s Anatomy on Disney+.

Solution: According to reports, stress levels in those aged 16-34 is on the rise. With the pressure of work, relationships, and cost of living taking its toll. But Grey’s Anatomy, with it’s scandalous storylines and chaotic characters, make real life seem simply serene. So, we created the ‘Calmbulance’ - a revamped and branded American ambulance that gave people a moment to forget about the drama in their own lives and some much-needed ‘me time’. 

What we did: Concept, Scripting, Art Direction, Production, Design, Social, Event Management

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