Project: Boyzone: No Matter What
Client: SKY
Deliverables: Social
Brief: Drive talkability for the launch of the new Sky documentary “Boyzone: No Matter What” by creating a thumb-stopping social campaign.
Solution: We needed a campaign to match the powerful exposé revealing the story behind the rise and fall of one of the biggest boy bands of the 90s. So, we juxtaposed the exciting nostalgia with the darker hidden side to generate huge intrigue and anticipation.
We took a trip down memory lane with the band, captured the launch event – 90s style, explored the story of Stephen, played into 90s cult references, and worked with creators to maximise talkability. Our campaign was even covered across numerous major media outlets, including Daily Mail and NME.
What we did: Concept, Social Strategy, Production, Scripting, Art Direction, Design, Animation
*If you misspelled ‘ferret’ in Google then click here and fill your ferret-lovin’ boots.
© Feref Ltd. 2024 Legal Privacy Policies
