FUELLING THE
LOVE/HATE DEBATE

Project: The House of Kardashians
Client: Sky
Deliverables: Social

Brief: Announce a new three-part Kardashians documentary where, for the first time, the contributors are those closest to the family without being controlled by the family.

Solution: Love them or hate them, the Kardashians always get a reaction. So, to drive talkability, excitement and cut-through, we threw fuel on the fire and celebrated the divisiveness surrounding the family, posing the question: Are they a feminist force for good, or a danger to women’s fight for equality across the world?

What we did: Concept, Social Strategy, Design, Motion GFX, Content Management.

Reverse Poem

We had to stay impartial in the love/hate debate, so we found a way to get 2 million views while agreeing with both sides without changing the copy.

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