Project: Fisher-Price Mother's Day
Client: Mattel
Deliverables: 30' AV

Brief: Develop a bespoke content piece for Smyths to drive awareness & engagement
of the Fisher-Price PINK line for Mother’s Day.

Solution: It’s a well known fact that children imitate their parents. And the hero toys are little replicas of adult items, perfect for putting a fun spin on ‘Like mother, like daughter’. Our mum VO talks us through her busy day, with a twist… Her daily activities are played out by her daughter – using her Fisher-Price toys to mimic mummy.

What we did: Concept, Scriptwriting, Art Direction, Shoot, Production, AV and Design

The Shoot

On the 2-day shoot, our 46 strong crew captured 6 brands, 15 scenes, 10 hero toys, 4 kids, and a baby, for a 30’ and 20' TVC.

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